Advertisement

Orthodontics in an online community: A computational analysis of r/Braces subreddit

Published:January 11, 2023DOI:https://doi.org/10.1016/j.ejwf.2022.12.002

      Highlights

      • Users voted on the posts related to the “treatment process” category and moved the posts to the list of top posts on the platform.
      • In the “question” thread, 47.79% of the posts asked for advice, 21.11% of them were related to failures and complications, and 11.85% of them were about retention appliances and relapse.
      • Overall, 69% of the replies were categorized as “useful.”

      ABSTRACT

      Backround

      This study aimed to analyze the semantic network and content analyses of the posts published in a subreddit related to orthodontic treatment on Reddit (Advance Publications, Inc., San Francisco, California).

      Methods

      The eight threads in the r/Braces subreddit were divided into two categories: 1) “treatment process” (Braces are off!!!, Braces progress, Before and after!, and Day 1!) and 2) “question/problem” (Question, Discussion!, Need advice! and Rant!). For both categories, a semantic network analysis was performed using the Leximancer software (Leximancer Pty Ltd., Brisbane, Australia). In addition, the quality of the posts published in the “question” thread and the usefulness of the replies provided to these questions (useful, misleading, or neutral) were analyzed.

      Results

      Seven themes (braces, teeth, months, day, worth, started, and result) that mostly emphasized orthodontic treatment and treatment duration were elicited from the “treatment process” category, and seven themes (teeth, orthodontist, braces, week, bands, brush, and extractions) that mostly emphasized orthodontic treatment, orthodontists, and time were elicited from the “question/problem” category. It was also revealed that users voted on the posts related to the “treatment process” category and moved the posts to the list of top posts on the platform. In the “question” thread, 47.79% of the posts asked for advice and 21.11% of them were related to failures. In addition, 69% of the replies were categorized as “useful.”

      Conclusions

      Reddit is a successful data mining platform, and the users provide highly useful replies to the questions posted on Reddit regarding orthodontic treatment.

      Keywords

      To read this article in full you will need to make a payment

      Purchase one-time access:

      Academic & Personal: 24 hour online accessCorporate R&D Professionals: 24 hour online access
      One-time access price info
      • For academic or personal research use, select 'Academic and Personal'
      • For corporate R&D use, select 'Corporate R&D Professionals'

      Subscribe:

      Subscribe to Journal of the World Federation of Orthodontists
      Already a print subscriber? Claim online access
      Already an online subscriber? Sign in
      Institutional Access: Sign in to ScienceDirect

      References

        • Wang X
        • Shi J
        • Kong H.
        Online health information seeking: a review and meta-analysis.
        Health Commun. 2021; 36: 1163-1175
        • Knösel M
        • Jung K.
        Informational value and bias of videos related to orthodontics screened on a video-sharing web site.
        Angle Orthod. 2011; 81: 532-539
        • Noll D
        • Mahon B
        • Shroff B
        • Carrico C
        • Lindauer SJ.
        Twitter analysis of the orthodontic patient experience with braces vs Invisalign.
        Angle Orthod. 2017; 87: 377-383
        • Rachel Henzell M
        • Margaret Knight A
        • Morgaine KC
        • Antoun JS
        • Farella M
        A qualitative analysis of orthodontic-related posts on Twitter.
        Angle Orthod. 2014; 84: 203-207
        • Henzell M
        • Knight A
        • Antoun JS
        • Farella M.
        Social media use by orthodontic patients.
        N Z Dent J. 2013; 109: 130-133
        • Nelson KL
        • Shroff B
        • Best AM
        • Lindauer SJ.
        Orthodontic marketing through social media networks: the patient and practitioner's perspective.
        Angle Orthod. 2015; 85: 1035-1041
        • Sharp J.
        Brand awareness and engagement: a case study in healthcare social media.
        Front Health Serv Manage. 2011; 28: 29-33
        • Papadimitriou A
        • Kakali L
        • Pazera P
        • Doulis I
        • Kloukos D.
        Social media and orthodontic treatment from the patient's perspective: a systematic review.
        Eur J Orthod. 2020; 42: 231-241
        • Kılınç DD.
        Is the information about orthodontics on YouTube and TikTok reliable for the oral health of the public? A cross sectional comparative study.
        J Stomatol Oral Maxillofac Surg. 2022; 123: e349-e354
        • Britt BC
        • Britt RK
        • Hayes JL
        • Panek ET
        • Maddox J
        • Musaev A.
        Oral healthcare implications of dedicated online communities: a computational content analysis of the r/Dentistry subreddit.
        Health Commun. 2021; 36: 572-584
        • Al-Moghrabi D
        • Johal A
        • Fleming PS.
        What are people tweeting about orthodontic retention? A cross-sectional content analysis.
        Am J Orthod Dentofacial Orthop. 2017; 152: 516-522
        • Watts GD
        • Christou P
        • Antonarakis GS.
        Experiences of individuals concerning combined orthodontic and orthognathic surgical treatment: a qualitative Twitter analysis.
        Med Princ Pract. 2018; 27: 227-235
        • Smith AE
        • Humphreys MS.
        Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping.
        Behav Res Methods. 2006; 38: 262-279
        • Harwood IA
        • Gapp R
        • Stewart H.
        Cross-check for completeness: exploring a novel use of Leximancer in a grounded theory study.
        Qual Rep. 2015; 20: 1029-1045
      1. Wikipedia. Reddit; 2022. Available from: https://en.wikipedia.org/wiki/Reddit [Accessed on February 1, 2022].

        • Medvedev AN
        • Lambiotte R
        • Delvenne J-C.
        The anatomy of Reddit: an overview of academic research Dynamics on and of Complex Networks.
        Springer, Berlin, Germany2017: 183-204
        • Bronda S
        • Ostrovsky MG
        • Jain S
        • Malacarne A.
        The role of social media for patients with temporomandibular disorders: a content analysis of Reddit.
        J Oral Rehabil. 2022; 49: 1-9
        • Yoo M
        • Lee S
        • Ha T.
        Semantic network analysis for understanding user experiences of bipolar and depressive disorders on Reddit.
        Inf Process Manag. 2019; 56: 1565-1575
      2. Alexa. Reddit.com. Available from: https://www.alexa.com/siteinfo/reddit.com#section_traffic [Accessed on February 1, 2022].

        • Graf I
        • Gerwing H
        • Hoefer K
        • Ehlebracht D
        • Christ H
        • Braumann B.
        Social media and orthodontics: A mixed-methods analysis of orthodontic-related posts on Twitter and Instagram.
        Am J Orthod Dentofacial Orthop. 2020; 158: 221-228
        • Patel JH
        • Moles DR
        • Cunningham SJ
        Factors affecting information retention in orthodontic patients.
        Am J Orthod Dentofacial Orthop. 2008; 133: S61-S67
        • Al-Silwadi FM
        • Gill DS
        • Petrie A
        • Cunningham SJ.
        Effect of social media in improving knowledge among patients having fixed appliance orthodontic treatment: a single-center randomized controlled trial.
        Am J Orthod Dentofacial Orthop. 2015; 148: 231-237
        • Yavan MA
        • Gökçe G.
        YouTube as a source of information on adult orthodontics: a video analysis study.
        J World Fed Orthod. 2022; 11: 41-46
        • Guo J
        • Yan X
        • Li S
        • Van der Walt J
        • Guan G
        • Mei L.
        Quantitative and qualitative analyses of orthodontic-related videos on YouTube.
        Angle Orthod. 2020; 90: 411-418
        • Chan A
        • Antoun JS
        • Morgaine KC
        • Farella M.
        Accounts of bullying on Twitter in relation to dentofacial features and orthodontic treatment.
        J Oral Rehabil. 2017; 44: 244-250
        • Livas C
        • Delli K
        • Ren Y.
        Quality evaluation of the available Internet information regarding pain during orthodontic treatment.
        Angle Orthod. 2013; 83: 500-506
        • Meriç P
        • Kılınç DD.
        Evaluation of quality and reliability of videos about orthodontics on TikTok (DouYin).
        APOS Trends Orthod. 2022; 12: 101-107
        • Sezici YL
        • Gediz M
        • Dindaroğlu F.
        Is YouTube an adequate patient resource about orthodontic retention? A cross-sectional analysis of content and quality.
        Am J Orthod Dentofacial Orthop. 2022; 161: e72-e79
        • Keles F
        • Bos A.
        Satisfaction with orthodontic treatment.
        Angle Orthod. 2013; 83: 507-511
        • Pachêco-Pereira C
        • Pereira JR
        • Dick BD
        • Perez A
        • Flores-Mir C.
        Factors associated with patient and parent satisfaction after orthodontic treatment: a systematic review.
        Am J Orthod Dentofacial Orthop. 2015; 148: 652-659
        • Antheunis ML
        • Tates K
        • Nieboer TE.
        Patients’ and health professionals’ use of social media in health care: motives, barriers and expectations.
        Patient Educ Couns. 2013; 92: 426-431
        • Singh AG
        • Singh S
        • Singh PP.
        YouTube for information on rheumatoid arthritis—a wakeup call?.
        J Rheumatol. 2012; 39: 899-903
        • Sampson A
        • Figueiredo DSF
        • Jeremiah HG
        • et al.
        The effect of social media on patient acceptance of temporary anchorage devices.
        Angle Orthod. 2021; 91: 363-370