Patients. . . or ‘profit centres’?

      We are told these days that every medical consultation is the meeting of two experts. We are experts in health care provision but the patient is also an expert. . . in their own condition. The patients' wishes therefore, are an extremely important consideration when planning a course of treatment. Patients often select an orthodontist, based on the opinion they gather either from their circle of friends or perhaps peer group advice and possibly based on their insurance coverage. In a survey conducted recently, the friendliness of the staff was rated to have an 86.9% influence on patient's office visits and interestingly the educational qualifications and the prestige of affiliated educational institutions were rated much lower. These superficial ways of selecting medical or dental care makes patients extremely vulnerable to the ‘power of advertising’.
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